OptiSmarts

You might have heard of "the long tail" in SEO. This describes the longer search phrases that are infrequent but highly profitable. But not all sites should be focused on the long tail — there are other choices, depending on your business. Maybe you are focused on the "head" terms — short, high volume, highly competitive phrases. Or on the "body" of search — the 2 to 4 work phrases that combine your root terms with the most common or most profitable modifiers. Whatever your focus, your site structure should follow your search strategy.

In this new 30 minute seminar, Follow Your Tail, I describe what different search foci you might have and why and how to use your linking structure to focus the PageRank in your website to match that search focus. This puts your ranking power where you need it most.